As 2020 comes to a close, it’s time to consider the upcoming year: how we can improve our digital marketing efforts and how we can stay on top of this ever-changing landscape. Looking back on 2020, I think we can all agree that the year did not unfold as predicted. Businesses were affected — both […]
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Last year, I set myself the challenge to read more, and scroll less. I increased my reading challenge this year, and I plan to do the same in 2021. I love getting lost in a good book! Side note: I also find that reading in bed helps me fall asleep quicker, rather than looking at […]
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More and more businesses are relying on content marketing due to its ability to deliver results. According to Hubspot, 77% of companies say they have a content marketing strategy. Content marketing is necessary for growing your brand presence and providing value to your audience. It also helps you establish priorities and structure within your marketing strategy. Read […]
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We have covered a “decade in days” when it comes to the adoption of digital during the COVID-19 pandemic. People and businesses have been forced to innovate and work remotely, and with that brought new consumer behaviours and demands to meet that are likely to remain post-pandemic. If your business has not yet made a shift to […]
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Keeping your business active on social media is crucial. If you neglect it, you run the risk of people forgetting about you. Are you struggling to think of ideas for your next post on social media? Creating content for your social channels doesn’t have to be complicated – here, we’ll give you different content ideas […]
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We’re always talking about the importance of SEO and having a highly-optimized website. But, you will struggle to rank high on Google if you don’t have high-quality, valuable content to go with it. We’re talking about web pages that have little to no content, in other words, ‘thin’ content. Google prefers good quality content that […]
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We’re coming up to week 9 of working from home and staying home as much as possible during the COVID-19 pandemic (well, for us in Toronto, anyway.) There’s only so much lazing around, watching Netflix, that we can do before getting bored (not that that’s a bad thing, I’ve listed some shows I’ve binged below.) […]
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The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s important to stay calm, safe and explore all options for your business. We’re going to discuss the different digital marketing strategies that you can focus on during this COVID-10 outbreak, including: […]
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As 2019 comes to a close, it’s time to consider the upcoming year: how we can improve our digital marketing efforts and how we can stay on top of this ever-changing landscape. With this in mind, we’re going to look at six emerging and growing trends for 2020; what they are and how your business […]
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Content is king, they say. It’s everywhere, and everyone is doing it, and rightly so. What’s often overlooked is the importance of effective writing. By sharing your knowledge and experience, you can become a thought leader in your industry. Competition may be fierce, but content writing allows you to tell your story; why your business […]
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