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Photo Diary: 36 Hours in London, UK
It’s been a long time since I “acted tourist” in London, so when the idea of staying a night in London to see Arsenal during our Christmas break in Dublin, I jumped at the thought! London is massive, and although I’ve been a dozen times, there are tons of sites I haven’t seen properly. So…
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6 Digital Marketing Trends You Need in Your 2022 Strategy
The digital marketing landscape is forever changing. Over the last year and a half, we saw this change accelerate as businesses were forced to innovate during the global pandemic. As 2021 comes to a close, businesses are planning their budgets and strategies for the upcoming year. And with that in mind, we’re going to take…
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Photo Diary: University of Toronto & Queen’s Park
One of my resolutions for 2021 is to take my camera out more. I want to make an effort to take more photos, experiment and post more of my photography. I also recently invested in some good glass (better late than ever, right?) with the Canon 24-70mm f2.8 ii lens, which has certainly given me…
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7 Emerging Digital Marketing Trends You Need in 2021
As 2020 comes to a close, it’s time to consider the upcoming year: how we can improve our digital marketing efforts and how we can stay on top of this ever-changing landscape. Looking back on 2020, I think we can all agree that the year did not unfold as predicted. Businesses were affected — both…
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2020: My Year in Books
Last year, I set myself the challenge to read more, and scroll less. I increased my reading challenge this year, and I plan to do the same in 2021. I love getting lost in a good book! Side note: I also find that reading in bed helps me fall asleep quicker, rather than looking at…
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6 Top Reasons Why Your Business Needs Content Marketing
More and more businesses are relying on content marketing due to its ability to deliver results. According to Hubspot, 77% of companies say they have a content marketing strategy. Content marketing is necessary for growing your brand presence and providing value to your audience. It also helps you establish priorities and structure within your marketing strategy. Read…
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COVID-19 & Changing Consumer Behaviour: What Businesses Need to Know
We have covered a “decade in days” when it comes to the adoption of digital during the COVID-19 pandemic. People and businesses have been forced to innovate and work remotely, and with that brought new consumer behaviours and demands to meet that are likely to remain post-pandemic. If your business has not yet made a shift to…
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Ultimate List of Content Ideas for Your Social Media Strategy
Keeping your business active on social media is crucial. If you neglect it, you run the risk of people forgetting about you. Are you struggling to think of ideas for your next post on social media? Creating content for your social channels doesn’t have to be complicated – here, we’ll give you different content ideas…
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How Thin and Low-Quality Content Is Affecting Your SEO
We’re always talking about the importance of SEO and having a highly-optimized website. But, you will struggle to rank high on Google if you don’t have high-quality, valuable content to go with it. We’re talking about web pages that have little to no content, in other words, ‘thin’ content. Google prefers good quality content that…
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Keeping Busy During COVID-19
We’re coming up to week 9 of working from home and staying home as much as possible during the COVID-19 pandemic (well, for us in Toronto, anyway.) There’s only so much lazing around, watching Netflix, that we can do before getting bored (not that that’s a bad thing, I’ve listed some shows I’ve binged below.)…
