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  • 6 Digital Marketing Strategies to Focus on During COVID-19

    6 Digital Marketing Strategies to Focus on During COVID-19

    The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s important to stay calm, safe and explore all options for your business. We’re going to discuss the different digital marketing strategies that you can focus on during this COVID-10 outbreak, including:…

    Shannon Purcell

    March 31, 2020
    Marketing
    COVID-19, digital marketing, Marketing Strategy, SEO
  • 6 Emerging Digital Marketing Trends You Need in 2020

    6 Emerging Digital Marketing Trends You Need in 2020

    As 2019 comes to a close, it’s time to consider the upcoming year: how we can improve our digital marketing efforts and how we can stay on top of this ever-changing landscape. With this in mind, we’re going to look at six emerging and growing trends for 2020; what they are and how your business…

    Shannon Purcell

    March 14, 2020
    Marketing
    2020 trends, branding, Content, customer experience, digital marketing, hyper-targeting, marketing automation, organic clicks, personalization, SEO, SERP, TechWyse, video, visual content, voice search, zero-click
  • Become A Thought Leader Through Content

    Become A Thought Leader Through Content

    Content is king, they say. It’s everywhere, and everyone is doing it, and rightly so. What’s often overlooked is the importance of effective writing. By sharing your knowledge and experience, you can become a thought leader in your industry. Competition may be fierce, but content writing allows you to tell your story; why your business…

    Shannon Purcell

    November 20, 2019
    Marketing
    Content, Content Marketing, Content Writing, Hubspot, Thought Leadership, Writing
  • Photo Diary: Niagara Falls Day Trip

    Photo Diary: Niagara Falls Day Trip

    Niagara Falls is one of the most iconic waterfalls in the world. Located in Niagara, Ontario, it is only two and a half hour drive from Toronto. We did a day-trip to Niagara with ‘Niagara Falls Day Tour‘ last September, (thanks to my One4all colleagues back in Dublin) which included stop-offs at Niagara-on-the-lake, Reif Estate…

    Shannon Purcell

    March 27, 2019
    Photography, Travel
    Canada, GoPro, Niagara, Niagara Falls, Niagara-on-the-lake, Ontario, Photography, Travel, Travel Photography, Wine Tour
  • Moving To Canada: Everything You Need to Know

    Moving To Canada: Everything You Need to Know

    In August 2018, we packed up our lives in Dublin, Ireland (well, as much as we could fit into two suitcases each) and moved to Toronto, Canada. We love travelling and have wanted to live abroad again (we lived in California during the summer of 2015) experiencing new cities, cultures and gaining international working experience…

    Shannon Purcell

    February 27, 2019
    Photography, Travel
    Canada, IEC, Immigrants, Irish Abroad, Ontario, Photography, Tips, Toronto, Travel, visa
  • Photo Diary: Exploring Lisbon, Portugal

    Photo Diary: Exploring Lisbon, Portugal

    Lisbon has been on my list of places to visit for a long time. We finally flew over in April, and spent four glorious days in this beautiful city. Considering it was April, we were very lucky to get 25 degrees celsius weather everyday. We took it easy on this trip and spent our time…

    Shannon Purcell

    June 5, 2018
    Photography, Travel
    lisbon, Photography, portugal, sintra, Travel
  • Photo Diary: A Weekend in Belgium

    Photo Diary: A Weekend in Belgium

    We decided to spend our St. Patrick’s Day abroad this year and thus ventured to Belgium, for a long weekend in Brussels and Bruges. We arrived early evening on Friday, so by the time we had gotten the train into Brussels Central, reached our hotel, checked in and freshened up, it was time to head…

    Shannon Purcell

    March 27, 2018
    Food, Photography, Travel
    architecture, Belgium, Bruges, Brussels, europe, Photography, Travel
  • Travelling Iceland – Part 2: Black Sand Beach, The Blue Lagoon & The Northern Lights

    Travelling Iceland – Part 2: Black Sand Beach, The Blue Lagoon & The Northern Lights

    This is the second part blog about our adventure in Iceland, you can read the first part here. On our third day in Iceland, we set off towards Vík í Mýrdal, a seaside town further south of the island, where we would be stopping overnight at Icelandair Hotel Vik. Of course, we had plenty of…

    Shannon Purcell

    January 30, 2018
    Photography, Travel
    Aurora Borealis, Black Sand Beach, Game of Thrones, Iceland, Kerið Crater, Northern Lights, Photography, Reykjavik, Reynisfjara Beach, Sólheimasandur Plane Wreck, Seljalandsfoss, Skógafoss, The Blue Lagoon, Travel, vik
  • Travelling Iceland – Part 1: The Golden Circle

    Travelling Iceland – Part 1: The Golden Circle

    Iceland is one of those places that you dream of visiting; it’s a bucket-list country. In 2017, we decided that we were going to tick it off our bucket-list, and we set off on our 5-day Icelandic adventure in late December, for New Years. People always say ‘I’d love to go to Iceland, but it’s…

    Shannon Purcell

    January 17, 2018
    Photography, Travel
    Þingvellir, Fludir, Golden Circle, Gullfoss Waterfall, Hallgrímskirkja, Iceland, Keflavik, Northern Lights, Reykjavik, The Secret Lagoon, Travel
  • Photo Diary: A weekend in Copenhagen, Denmark

    Photo Diary: A weekend in Copenhagen, Denmark

    This month, we ventured to Copenhagen for my birthday, which was also our first time in Scandinavia.     We squeezed in as much sightseeing as we possibly into our weekend break with the use/help of Google Trips – I’d definitely recommend using this app for your travel itinerary. Not only can it help you…

    Shannon Purcell

    October 24, 2017
    Photography, Travel
    Copenhagen, Denmark, Food, Photography, Travel
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